As part of the “Young Katamon” urban renewal project on San Martin Street 3 in Jerusalem, the developer, Yehuda Rahamim, requested a 360-degree digital screen to be installed on an MC310 crane, visible from all angles.

In honour of the New Year, the company decided to surprise the neighbourhood with a “Shana Tova” (Happy New Year) message displayed on the screen, alongside targeted messages about the project under construction.

This digital crane screen allows for remote display and management of countless marketing messages, supporting project promotion while strengthening the developer’s and contractor’s brands on-site.