Two high 40-floor towers
Horseshoe-shaped screen
Characteristic: proximity to Ayalon Highway and HaShalom Junction provided extensive exposure from every side, to those traveling along Ayalon Highway as well as to those arriving at the Junction from all directions. The heavy traffic during most of the day provided relatively extensive exposure under any weather conditions. The ability to display countless messages on the screens provided an optimal solution to the relatively large number of project partners, and enabled each of them to present themselves as they wanted.
The signage screens were used to update project progress by displaying details such as a telephone number for inquiries, or to add a message such as “last apartments for sale”.